Someone builds a chatbot in two minutes, asks it a question, and gets back: "I don't have information about that."
They conclude chatbots are dumb.
But the bot is not dumb. It is hungry. A chatbot is a mouthpiece for whatever content you hand it, nothing more. Feed it a thin paragraph and it will give thin answers. Feed it the right two pages and it will answer like you on your best day, at 11 PM, while you sleep.
The difference between those two bots is not technology. It is about 20 minutes of content work. Here is exactly how to spend them.
Before you paste anything, open your phone.
Scroll your WhatsApp, your DMs, your recent calls. Find the last ten questions real people actually asked you. Not the questions you think they should ask. The ones they did ask.
If you run a tournament, that list probably looks like: What time does it start? Where do we park? Can siblings come? Is there food? What happens if it rains?
If you are a plumber: Do you come to my area? How much for a water heater? Are you available this week? Do you do small jobs?
If you are a freelancer: What do you charge? How long does a project take? Do you do rush work? Can I see examples?
This list is gold. These are the questions your bot will face on day one, because the people asking them are the same people who will use the bot. Write a short, direct answer under each one. Plain language, the way you would say it out loud.
Five minutes, and you have already built the most valuable content your bot will ever have.
Now grab the content that already exists, because most of it does.
Your website: paste the URL and Boty imports the pages for you. Your event page. The price list you keep in a Google Doc. The class schedule in a Google Sheet. The FAQ you wrote two years ago and forgot about. The About paragraph from your Facebook page.
You do not need to reformat any of it. Importing beats rewriting, and done beats perfect.
One tip while you paste: if a source changes often, like a weekly schedule or a price sheet, keep it in the doc or sheet where you already update it and let the bot import from there. Boty can refresh those sources on a schedule, so the version you edit Sunday night is the version the bot quotes Monday morning.
Here is the uncomfortable truth about websites: they are written to impress, not to answer.
Your site says "premium service, fast turnaround." A real customer wants to know: is it 200 or 2,000? Tuesday or next month? Websites dodge these questions. Great bots answer them.
So spend five minutes on the content that marketing pages leave out:
This is the section that separates a bot that sounds like a brochure from a bot that sounds like you.
Content in? Now attack it.
Open your bot and ask it questions like a stranger would. Not softballs. The real ones: the price question, the "are you available Sunday" question, the weird edge case from last month. Type them fast, with typos, the way people actually type.
Two things will happen. Some answers will make you smile because they sound exactly right. And some will come back as "I don't have information about that." Every one of those is a gift: a gap you found before a customer did. Add the missing answer and ask again.
Boty helps you cheat here. After you add content, it suggests clarification questions: things visitors are likely to ask that your content does not cover yet. Answering even three or four of them plugs the most common holes. And if you want to feel what a fully fed bot is like before building your own, try one of the live sample bots first and notice what kinds of questions it handles.
More is not better. Focused is better.
Skip the 40-page brand deck. Skip the outdated flyer from 2023 with the old prices, because the bot cannot know it is outdated, and it will happily quote it. If two sources disagree, the bot inherits your confusion. Delete the stale one.
A useful rule: feed the bot what a smart new employee would need on their first day. The employee handbook, yes. The archive box in the garage, no.
Your first 20 minutes gets you a bot worth sharing. What keeps it sharp is a tiny habit: once a week, glance at what people asked and what the bot could not answer, then add that content. It takes ten minutes and compounds fast. The questions your bot fails today become its best answers tomorrow.
Marta, a wedding planner, started her bot with just her services page. First week, three people asked about payment plans, and the bot had nothing. She added two paragraphs. That question never went unanswered again, and two of the next people who asked it became clients.
The bot did not get smarter. Marta just fed it.
If you already have a Boty bot, spend the 20 minutes today: ten real questions, paste what exists, add what your website will not say, then interrogate it.
If you do not have one yet, the checklist works even better as a starting point. Bring your ten questions with you, and your bot is useful from its very first conversation.